Rockers AC/DC launch own label Australian wine range

Strange the things you find surfing the net. Today I stumbled across this story about the heavy metal rock band AC/DC launching their own brand of wines. Maybe it is just me, but drinking a wine called Hiway to Hell just doesn’t seem that appealing. Maybe they should have stuck to their bad boy image and released a brand of whiskey, or beer, to me that would seem more rock n roll!

From the BBC:

Australian rock band AC/DC are joining a growing list of celebrities by launching their own range of wine.

Kiss, The Rolling Stones, Iron Maiden and Whitesnake have all brought out their own brand wines as has pop star Madonna.

AC/DC are selling varieties named after some of their biggest hits, including Highway to Hell cabernet sauvignon, Hells Bells sauvignon blanc and You Shook Me All Night Long muscat.

The group have teamed up with Australian winemaker Warburn Estate for the release of AC/DC The Wine.

From Paris Hilton’s perfume, JLS condoms to a Kiss coffin, celebrities have spotted the marketing potential in associating their name and image with all manner of products.

The four different bottles will be sold in stores across Australia.

“We wanted to make sure that AC/DC’s home fan base could have easy access to their rock icons’ wines,” said Steve Donohue, general manager of buying for the Woolworths Liquor Group.

via BBC – Newsbeat – Rockers AC/DC launch own label Australian wine range.


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